Content Marketing In A Week is part of the Hodder & Stoughton ‘teach yourself in a week’ series and was the CIM (Chartered Institute of Marketing) book of the month for May when first published in 2016.
Content Marketing In A Week is a simple and straightforward guide to getting content marketing right, giving you everything you really need to know in just seven short chapters … from formats, presentation techniques and buyer personas, to managing your editorial calendar, creating and promoting sharable content and measuring results.
It’s a practical framework for planning and executing content marketing successfully – that’s how to attract, engage, convert and retain customers by creating content that they find relevant, useful and valuable. You’ll also find tips to help you put it all into action.
It’s my version of what good marketing and communication is all about – set within the frame and context of ‘content’. If you’ve read the book and would like my help putting it into practice, please get in touch.