What are the key principles and characteristics of content marketing that you have to understand and master in order to become the consummate practitioner? An extract from the book Content Marketing In A Week.Continue reading
Marketing – what’s new and what’s still the same?
There are those who say that marketing is completely different today than it once was, say 10 years ago or 15 years ago. But is that really true?Continue reading
If your marketing is failing to give you the results you want, this could be why
Especially if you really are investing a lot of time, energy and money – and still failing to get the returns you feel you deserve.Continue reading
Are you ignoring the most important part of your ideal client profile?
How to expand your awareness beyond basic description and find your ideal match.Continue reading
How a simple model can transform your thinking
AIDA has been around a long time. Its message endures because, frankly, it works. And it's versatile.Continue reading
Why marketing needs process as well as creativity
Creativity, though a key component, works within the overall business and marketing framework. And marketing is a process just like any other business process.Continue reading
To what degree is your brand a reflection of your people?
What difference could you make by harnessing the power of your people?Continue reading
What to do when things go wrong
I think we'd all agree that running your own business has its ups and downs. Be alert alert to what's happening so that you can take action, make changes, ask for help.Continue reading
Keeping it going – it’s what a marketing planning process is for
The tool for managing change - in our prospects, our customers, our competition, the world at large and, most of all, ourselves.Continue reading
4 steps to a marketing plan that really works
The plan you need is a practical tool that will give you a framework in which to make decisions and that you will use day in, day out to steer your business.Continue reading