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The ultimate ‘get ready’ preparation if you’re considering a significant change in your work life. Explore new possibilities, test ideas and work out what’s next for you.

The absence of a clear strategy can hold up or derail our content plans. It can muddle our writing. It can frustrate our marketing efforts and reduce our chances of achieving our business, career or personal goals. And yet we often skip the strategy part. Why?

I take a look at some of the top-level principles of a content marketing approach. What is it really? And what do you need in order to give ‘content’ the best chance of working well for you?

A regular process of reflection can help us be realistic about where we are and hopeful about future direction.