What are the key principles and characteristics of content marketing that you have to understand and master in order to become the consummate practitioner? An extract from the book Content Marketing In A Week.Continue reading
Want to be a better writer? 7 steps to finding your true voice
Like a good speaker, a good writer develops their own rhythm, pace, and tone of voice.Continue reading
Why curiosity is the writer’s best friend
It may have been fatal for the proverbial cat, but I rate curiosity very highly when it comes to crafting a compelling piece of content.Continue reading
Three rules for producing clean, clear copy
My top 3 things to do to ensure your copy is clear, understandable and easy to read.Continue reading
How a simple model can transform your thinking
AIDA has been around a long time. Its message endures because, frankly, it works. And it's versatile.Continue reading
The secret to being a good writer? Read a lot
Here are my 3 key tips for those who want to write.Continue reading
Six tips for writing engaging short copy
If you're writing articles or blog posts and you're finding the process tricky, here are 6 quick tips for writing short copy more easily.Continue reading