How a simple model can transform your thinking
AIDA has been around a long time. Its message endures because, frankly, it works. And it’s versatile.
Jane Heaton
Why marketing needs process as well as creativity
Creativity, though a key component, works within the overall business and marketing framework. And marketing is a process just like any other business process.
Jane Heaton
To what degree is your brand a reflection of your people?
What difference could you make by harnessing the power of your people?
Jane Heaton
What to do when things go wrong
I think we’d all agree that running your own business has its ups and downs. Be alert alert to what’s happening so that you can take action, make changes, ask for help.
Jane Heaton
The secret to being a good writer? Read a lot
Here are my 3 key tips for those who want to write.
Jane Heaton
Six tips for writing engaging short copy
If you’re writing articles or blog posts and you’re finding the process tricky, here are 6 quick tips for writing short copy more easily.
Jane Heaton
